The MACD journal · practical notes for small businesses

Better digital work starts with a sharper point of view.

Notes 01-0924 / 09 / 26
Latest note

If customers ask the same five questions every day, your website is not doing its job

A 10-minute check to see whether your website answers what customers actually ask.

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Websites09

If customers ask the same five questions every day, your website is not doing its job

A 10-minute check to see whether your website answers what customers actually ask.

Bookings08

If people book by DM, you're probably missing bookings after closing time

Why barbers and salons lose bookings in the evening, and a simple check to see if it's happening to you.

Whatsapp07

If orders come in by WhatsApp, the problem is usually what happens after the message

WhatsApp is a good way to take orders. What costs time is everything that happens after the message arrives.

Websites06

If your Google profile and your website disagree, customers believe the wrong one

Opening hours, phone numbers and addresses that don't match cost you visits. Here's how to check.

Accessibility05

Accessibility is not a final check. It's whether a customer can finish what they came to do

Four checks you can do on your phone in 15 minutes to see if every customer can book or buy on your site.

Websites04

If your menu is a photo on Instagram, most customers can't really use it

Why cafés and takeaways should put their menu on their website as real text.

Automation03

If customers ring to ask whether their order is ready, a text message can do that job

For launderettes, dry cleaners and repair shops: stop answering 'is it ready yet?' by hand.

Automation02

If patients forget appointments, a reminder is cheaper than an empty chair

For dental, physio and beauty clinics: simple reminders that cut no-shows, with staff in control.

Websites01

If your class timetable lives in a PDF, people give up before they find a class

For gyms, studios and clubs: why a PDF timetable loses members, and what works better on a phone.

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